Domestic Ready Workshops

 

ATEC supports Australian tourism exporters to attract domestic visitors

Following the success of ATEC's series in South Australia, ATEC is expanding its domestic tourism distribution training nationally! This insightful webinar series will run during November 2020 and is priced at $49 for members and $99 for non-members for the whole series.

The program consists of five 60 min modules: 

Module 1: The Australian Domestic Traveller - Monday 9th November, 10.00-11.00am

Presented by: Bronwyn White, New Young Consulting

  • Traveller segment profiles
  • Key market characteristics
  • What they want from a trip
  • Trip types

Module 2: How Australians book Domestic Travel - Direct, Wednesday 11th November, 10.00am-11.00am

Presented by: Bronwyn White, New Young Consulting

  • The customer journey
  • It all starts with Google – optimising Google
  • The role of your website
  • Typical internet searching insights
  • Role of OTA’s
  • Opportunities during COVID

Module 3: How to work with the Domestic Travel Trade, Wednesday 11th November, 2.00pm-3.00pm

Presented by: Bronwyn White, New Young Consulting

  • Working with domestic wholesalers
  • Aussie Specialist Program
  • Creating a product training video

Module 4: Virtual Pitch , Friday 13th November, 10.00-11.00am

Presented by: Bronwyn White, New Young Consulting

  • Selling during COVID
  • Making business development a priority
  • Tools & best practice – zoom and telephone, scripting your calls
  • Building relationships online

Module 5: Practical Pitching in a Virtual World, Monday 16th November, 10.00am-11.00am.

Presented by: Richard Beere, Fastrak Asian Solutions

Sales success has always been about getting people excited and motivated to take action about your offer, and to do it in a very short space of time. That time is even shorter in the new virtual world. You will gain attention and interest by providing a benefit to the customer - it is not what you have, but what it does for them. So you have to know who they are and what they want. During this session, we will cover:

  • The principles of Benefit Selling
  • Potential domestic customer target groups and their needs
  • Keys to structuring the pitch; and
  • Tips for virtual pitching, to help you develop your “Elevator Pitch”

Read the official press release here 

Register now here

Have a question? email: development@atec.net.au