ATEC is dedicated to advocating for effective policy solutions to the issues which impact Australia's inbound tourism growth potential.

ATEC is dedicated to advocating for effective policy solutions to the issues which impact Australia's inbound tourism growth potential. Our #tourismdrivesgrowth campaign provides our sector with the platform to educate, promote and headline the growing contribution that tourism makes to the Australian economy. Visit our campaign website.

ATEC’s policy focus centres on two key themes: maintaining a competitive destination and delivering a high quality experience to international visitors.

A globally competitive national tourism organisation
Tourism Australia is tasked with “growing demand and fostering a competitive and sustainable Australian tourism industry through partnership marketing to targeted global consumers in key markets”. In an increasingly competitive global environment, it is important that Tourism Australia is appropriately funded to achieve conversion. Read more…

Visa policy that is simple, nimble and efficient
Visa policy remains a key challenge for our industry. Finding the balance between border integrity and inhibiting growth from emerging tourism markets is critical to long term economic growth. Read more…

Business capability and market readiness
We must support businesses to develop the kind of products and infrastructure required for them to take full advantage of a growing inbound market. ATEC’sInternational Ready programs deliver much needed capability content – delivered for industry by industry. Read more…

Research and data
Agencies like Tourism Australia and Tourism Research Australia need to be able to readily and efficiently access data that will allow for research outcomes such as the IVS to more accurately represent the visitor profile and (in particular) regional spend patterns. Read more…

Market penetration and international competitiveness
EMDG is a key Commonwealth financial assistance programme for small to medium-sized businesses that want to begin exporting or grow their existing exports. Programs like EMDG must keep pace with economic forecasts or they risk strangling Australia’s export potential. Read more…

Impediments to growth
Other issues that impede growth must be addressed if tourism is to reach its potential. Read more…

Submissions to government
ATEC is an active contributor to the government’s policy agenda via our industry-informed submissions. All submissions are prepared in consultation with members and always reflect our #tourismdrivesgrowth theme. Read more and browse submissions…

ATEC publishes numerous policy documents, infographics and campaign pieces to help members understand issues and educate stakeholders. Read more…