Shahnaz has over 25 years of professional sales, revenue and management experience. She is responsible for driving sales & revenue strategy, maximising business opportunities & partnerships for over 50 hotels in Australia and New Zealand with a robust growth strategy for new hotels.


Shahnaz is currently Senior Director of Sales for TFE Hotels and has held senior positions with TFE managing different market segments and spear-heading a team of 35 motivated individuals, guiding the team from strength to strength and transforming TFE into a multifaceted company with exponential growth both domestically and internationally.


Shahnaz works closely with her leisure team on strategies for the international inbound and domestic wholesale markets, selling Australia as the ideal leisure, MICE & incentive destination. She focuses on building close alliances with key ITOs, tourism organisations, bureaus and ensures competitive edge as a country/ city/ hotel group continues with successful business conversion. She also enjoys being creative and innovative in attracting the imagination of new markets that haven't benefited from using us before.