Through ATEC's foundation partner, Accor, ATEC Members can now access
up to 30% off their entire range of properties. ATEC members can simply click on the banner (below) and log in to access this exclusive discount.
Accor is Australia’s largest hotel group, with over 200 hotels in
Australia ranging from luxury to economy and including prime city and
regional destinations as well as the country’s most popular resort
Accor operates the brands Sofitel, Pullman, MGallery, Grand Mercure,
Novotel, Mercure, All Seasons, Ibis and Formule 1 in Australia, and
recently acquired the hotel brands of the Mirvac group – Sea Temple,
Quay West, Quay Grand, Sebel and Citygate. Accor was also the founder of
the pioneering base backpacker chain in Australia and New Zealand.
Accor first entered the Australian market in 1991 and has grown
rapidly through acquisition of management contracts and selective
investment in specific hotel projects and hotel companies.
Accor operates hotels in every State and Territory and has almost
three times more hotels than its nearest competitor in Australia.
A priority of Accor in recent years has been to grow its franchise
hotel division. There are some 60 franchised hotels in the Accor
Australia network, with Accor providing branding, and sales, marketing
and reservations support, while the owners operate the hotel on an
In the past four years Accor has opened a number of key hotels as
well as introduced two new brands to the marketplace – the 5-star
Pullman brand and the boutique deluxe MGallery hotel collection.
In 2012, Accor added the hotels in the Ayers Rock Resort complex to
its network, reflecting Accor’s high profile in indigenous tourism.
The company is the market leader in the economy hotel sector through
its range of Ibis hotels, which is currently amalgamating three brands –
Ibis, All Seasons and Formule 1, under the one Ibis brand. The brand
will operate at three levels – Ibis, Ibis Budget (Formule 1) and Ibis
Styles (All Seasons.
Accor is both an owner and a manager/operator of hotels. The company
invests selectively in new and existing hotel developments to ensure the
realisation of strategic projects. Accor Asia Pacific is a major
shareholder in the Australian hotel investment company, Tourism Asset
Holdings Ltd (TAHL), Australia’s largest hotel owning company.
Other tourism related businesses
In addition to hotel management, Accor owns and operates the
country’s leading timeshare business, Accor Vacation Club, and manages
the Sydney Convention & Exhibition Centre at Darling Harbour (the
largest convention centre in Australia).
More than 10,000 people are employed by Accor in Australia, and Accor
operates its own training academy (Academie Accor) as well as being the
pioneer in employing and developing the careers of indigenous
Australians. Accor has operated its own Indigenous Employment Programme
since 2011, introducing over over 1000 indigenous Australians to the