Capability building for international readiness 

International Ready is the only national training framework focussing on export tourism business capability-building that has been developed by industry with the support of Tourism Australia and the state and territory tourism organisations.


The objective of International Ready is:


  • To increase of the number of saleable tourism products internationally, especially in regional Australia where international ready product is most needed
  • To increase tourism distribution awareness for all major inbound markets to Australia
  • To improve knowledge and awareness of creating a culturally positive visitor experience for visitors from Asian markets.

Next KITE Export Know-How Workshop: 28-30 January 2020 from 2-4pm (AEDT). 

For your convenience, this workshop is running online, and will be delivered in 3 x 2 hour modules over consecutive days.

 Cost: $100.00 (ATEC Members) & $200.00 (Non Members)

Click here to secure your spot!

The KITE Export Know-How Workshop covers -

Introduction To Inbound Tourism:
Inbound Tourism - Why, What & How
Facts And Figures

Getting Started in Inbound:
Types Of Travellers
Know Your Markets
Cultural Influences
Understanding Statistics

Getting Ready To Sell:
Travel Distribution System
Selling in Inbound Markets
Sales Calls
Sales Materials
Business To Business meetings
Direct To The Customer engagement
Top tips for success

Contact Us:
For opportunities to bring a KITE Workshop to your region, contact ATEC Development at development or for general enquiries call the ATEC National head office team on 02 8262 5500