Commercially tapping into new markets

  • 2 hour modules
  • May be delivered online or in person;  as standalone modules, or in combination

Who should attend?
Tourism business operators and employees who need the know-how to enter into, or expand market share in specific markets

Content Covered:

  • Inbound Tourism to Australia; Individual market in depth Facts and Figures
  • Traveller cultural characteristics and needs
  • Latest from the Market
  • Latest from the Industry
  • Visiting the Market
  • Top Tips for Success


  • Provide the know-how to enter or expand in a particular market
  • Increase the range of saleable products invested in specific growth markets
  • Provide an understanding of cultural considerations per market, with a focus on trade vs consumer marketing 

Register Now – Check our Event Calendar for Upcoming Dates! 

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