This module looks at the basic functions of export tourism - how it's structured, who's involved and what it's worth to the Australian economy.

The aim of this module is for you to be able to:

• Explain what export tourism is and its contribution to the economy
• Define the difference between export and domestic tourism
• Explain why targeting international markets is a proven strategy
• Define that a variety of factors influence the travel decision of international travellers
• Describe the various travel styles used to categorise travellers

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Note that this is a CORE module and must be purchased along with International Tourism Distribution

Ever really wanted to understand what an ITO does, or what the role of the international wholesaler is? This module will give you all the information you need to become a distribution specialist and kickstart your career in tourism exports.

This module looks at:

• how the tourism distribution system works
• the inbound tour operator’s role and how to distribute through them
• the international wholesaler’s role and how to distribute through them
• the retail travel agent’s role and how to distribute through them
• the impact of online distribution and describe how to establish an online distribution strategy

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Note that this is a CORE module and must be purchased along with Introduction to Export Tourism

Working in or thinking about tapping into the Korean market? Then make sure you do this module now!  Export Ready's 'Know your Markets' series offer an interactive and informative insight into Australia's key inbound markets along with important cultural awareness considerations that will help you to maximise your business' potential in this market.

The module covers:

• the importance of the Korean market
• the importance of business protocol in this market
• a range of cultural mannerisms specific to this market

Working in or thinking about tapping into the China market? Then make sure you do this module now!  Export Ready's 'Know your Markets' series offer an interactive and informative insight into Australia's key inbound markets along with important cultural awareness considerations that will help you to maximise your business' potential in this market.

The module covers:

• the importance of the China market
• the importance of business protocol in this market, including information about Approved Destination Status
• a range of cultural mannerisms specific to this market

Working in or thinking about tapping into the Indian market? Then make sure you do this module now!  Export Ready's 'Know your Markets' series offer an interactive and informative insight into Australia's key inbound markets along with important cultural awareness considerations that will help you to maximise your business' potential in this market.

The module covers:

• the importance of the Indian market
• the importance of business protocol in this market
• a range of cultural mannerisms specific to this market

Working in or thinking about tapping into the Japanese market? Then make sure you do this module now!  Export Ready's 'Know your Markets' series offer an interactive and informative insight into Australia's key inbound markets along with important cultural awareness considerations that will help you to maximise your business' potential in this market.

The module covers:

• the importance of the Japanese market
• the importance of business protocol in this market
• a range of cultural mannerisms specific to this market